Cinderella (1957) Original Title : Cinderella Release : 1957-03-31 Rating : 5.6 by 7 users Runtime : 77 min. Studio : CBS Television Studios Country : United States of America Language : English Genre : Drama,Romance Overview : Rodgers and Hammerstein's Cinderella is a musical written for television, with music by Richard Rodgers and a book and lyrics by Oscar Hammerstein II. Cinderella is the only Rodgers and Hammerstein musical written for television. It was originally broadcast live on CBS on March 31, 1957 as a vehicle for Julie Andrews, who played the title role. The broadcast was viewed by more than 100 million people. On March 31, 1957, at 8:00pm Eastern time, Cinderella was broadcast live in the Eastern, Central and Mountain time zones in both black and white and compatible colour; the West Coast received a delayed black and white-only broadcast starting at 8:00pm Pacific time. It was heavily promoted by its sponsors Pepsi-Cola and the Shulton Company. The Nielsen TV rat